I spend a lot of time in the mountains, and one thing I’ve learned is how rarely a day falls apart because of something big.

A lot of the AI conversation in design still feels off to me.

It’s either “this changes everything” or “this is all overhyped,” and neither is that helpful when you’re actually building products. The reality is probably more in the middle. AI is already showing up in real ways, but most of it is still rough. Some of it genuinely improves the experience, but some of it just adds noise.

I’ve spent much of my career helping scale design teams. More recently, across several different B2B teams at Grubhub - Corporate, Merchant, and B2B marketplace. The one thing that became pretty clear is how easy it is for design to fall into a support role.